Video games are in a bit of a renaissance right now, thanks to the popularity of new releases and a huge surge in the number of players.
But there’s still a lot of room for growth for video game companies, and a lot more to be done to attract more people to play their games.
A survey of 1,000 Americans conducted by YouGov and the Pew Research Center found that nearly half of all gamers (46%) have played a video game at least once in their life, but just a quarter of them are willing to pay for it, and just a third have bought it in the past year.
The survey found that most gamers are willing pay more to play a game, but that they are not likely to pay a premium for it.
While 42% of gamers said they would pay more for a game if it came with in-game currency, only 27% of the players surveyed said they’d be willing to spend that much for a video games release.
This survey suggests that video game makers need to create products that appeal to more people and offer a more satisfying experience.
But this is not to say that gamers are not willing to buy a game.
The survey found a similar percentage of players would be willing pay for a new game if the game came with a new content pack or a free upgrade.
This was more the case for people who had played at least 10 video games.
The study also found that the more games a person plays, the more likely they are to pay more money for a product.
For example, 42% said they were willing to purchase a new video game if they got a free game upgrade if the content pack was released in the next six months, while 28% said the same about a new DLC pack.
The research also found a strong correlation between the number and willingness to pay to play video games and whether or not the game had in-app purchases.
While video game developers should be looking for ways to appeal to people who are willing and able to pay, they should also consider the possibility that this would alienate some of their most passionate fans.
The Pew Research survey found 57% of players who played at the most recent video game release in the last year said they wouldn’t buy a new version of a video title if it did not come with in game currency.
And a majority (55%) of people who played the most recently released video game said they didn’t want to spend more money to unlock new content or upgrade their existing game.
The fact that gamers tend to play games for different reasons makes it hard for game companies to get enough of these gamers to purchase their games, even if they do have in-store events to encourage more people into the genre.
And the way in which gamers spend their money can affect the way the game is advertised and marketed.